CMA Certified Professional Category Manager (CPCM) : Category-Manager

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the formula used to calculate Sales per Point of Weighted Distribution (SPWD)?

A) ACV Weighted Distribution / Total Sales
B) Total Sales x ACV Weighted Distribution
C) Total Sales / ACV Weighted Distribution
D) ACV Weighted Distribution - Total Sales

2. What is the benefit of tracking SOW for a Retailer in a particular category?

A) SOW concentrates on the spending habits of Shoppers who already buy from the Retailer with the goal of securing a larger portion of their budget.
B) SOW concentrates on the spending habits of Shoppers who already buy that category in the marketplace with the goal of securing a larger portion of their budget.
C) SOW concentrates on the spending habits of all Shoppers who haven't bought from the Retailer with the goal of securing a larger portion of their budget.
D) SOW concentrates on the spending habits of all Shoppers in the marketplace with the goal of securing a larger portion of their budget.

3. What stores would be included in a High Demand/High Opportunity Cluster?

A) Stores 100 and 108
B) Stores 103 and 107
C) Stores 100, 103, 107 and 108
D) Stores 101, 103, 106 and 107

4. The Shelf Space section of the health assessment reveals that a growing segment has a 65 Index in Dollars per Linear Feet versus the category average. What is the right insight?

A) Increase linear shelf space for this segment
B) Consider increasing the linear footage in this segment by analyzing the category's shelf space to find areas for additional space
C) Not enough information to gather an insight
D) Reduce linear shelf space for this segment

5. What is the Dollar Sales per $MMACV for the Product Group in Store 478?

A) $200
B) $50
C) $5,000
D) $4,000

Solutions: