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SAP Emarsys Customer Engagement Platform is a powerful tool that enables businesses to design and execute highly personalized and effective customer engagement campaigns. It provides businesses with a wide range of tools and functionality to help them create and manage campaigns across multiple channels, such as email, mobile, social media, and more. By taking the SAP C-C4H225-12 certification exam, candidates can prove they have the necessary knowledge and skills to help businesses maximize the ROI of their marketing campaigns by leveraging the capabilities of the SAP Emarsys platform.
NEW QUESTION # 18
You are an account owner. You are asked to add a new administrator with access to Smart Insight. Which user role do you select?
- A. Administrator
- B. Operator
- C. Account owner
- D. BI administrator
Answer: D
NEW QUESTION # 19
A one-time promotional email campaign is scheduled to be sent for all female contacts in the database. New contacts are added automatically to the contact database and all new registrations should be included in the recipient source of the email. Which recipient source do you use?
- A. Email Setting > Recipient source > Web behavior segment
- B. Email Setting > Recipient source > Generated through an event > On Registration
- C. Email Setting > Recipient source > Mobile Engage segment
- D. Email Setting > Recipient source > Using a segment
Answer: B
NEW QUESTION # 20
Which two mailboxes are the best practice for the Yahoo complaint feedback loop setup?
Answer: B,C
NEW QUESTION # 21
You want to collect data from contacts using forms. Which forms does SAP Emarsys Customer Engagement offer?
- A. Consent Management
- B. Change Profile
- C. General Registration
- D. Newsletter Registration
- E. Product Subscription
Answer: B,C,D
NEW QUESTION # 22
How are List-unsubscribes generated?
- A. A recipient opts out by using the Unsubscribe link in the email footer.
- B. A recipient changes his or her newsletter information in the account profile.
- C. A recipient opts out by using the Unsubscribe link in the email header.
- D. A recipient opts out by using the List-unsubscribe button at the top of the email client.
Answer: D
NEW QUESTION # 23
In which node can you choose filters and conditions such as "Country equals US"?
- A. Quick filter
- B. Didn't click link
- C. Email behavior check
- D. Filter switch
Answer: A
NEW QUESTION # 24
What do you use to personalize the First Name field with fallback text if the field is empty?
- A. Manage optional content
- B. Personalization token
- C. Link Editor
- D. Emarsys Scripting Language
Answer: B,D
NEW QUESTION # 25
What is one purpose of the link title attribute when adding URLs in the block-based editor?
- A. It enables link tracking.
- B. It displays the link title in the reporting.
- C. It is a tooltip and appears when the recipient hovers over the link.
- D. It creates a call to action (CTA) with this text on it.
Answer: C
NEW QUESTION # 26
You select a segment as a recipient source for your Web Channel campaign. You want to display the campaign for two weeks. When is the segment refreshed?
- A. On a daily basis
- B. Every 6 hours
- C. Hourly
- D. As soon as the Web campaign is launched
Answer: B,D
NEW QUESTION # 27
You want to build a comma-separated values (CSV) file and import it into SAP Emarsys Customer Engagement. Which of the following rules apply?
- A. When a field does not have a value, leave it empty.
- B. Always use UTF-8 encoding.
- C. Do not use field values longer than 32 KB.
- D. Do not use more than 128 columns.
Answer: A,B
NEW QUESTION # 28
You need to update some existing contacts records using the SAP Emarsys Customer Engagement API. What is the correct method to use?
- A. POST
- B. DELETE
- C. GET
- D. PUT
Answer: D
NEW QUESTION # 29
You are trying to send a testmail, but the following error message appears: "Unable to launch mailing because some mandatory fields are empty or invalid. Please check all mandatory fields and try again." What could be causing this error?
- A. Style settings
- B. Subject line
- C. From (name) and From (email address)
- D. Image alternative text
Answer: B,C
NEW QUESTION # 30
You are tasked with setting up a new product feed for SAP Emarsys Customer Engagement. What rules should you follow to ensure the feed is accepted?
- A. Use a pipe to separate fields.
- B. Use ASCII encoding.
- C. Include the field names in the first row.
- D. Leave fields empty when they do not have a value.
Answer: C,D
NEW QUESTION # 31
Which of the following apply to the msrp field in the product data file?
- A. It is the original price of the product.
- B. It is a mandatory field.
- C. The currency is not included.
- D. The comma (,) is always used as the decimal mark.
- E. The msrp value must be higher than the price for it to appear in the recommendation.
Answer: A,C,E
NEW QUESTION # 32
Web Channel displays personalized content on your website. How many domains can use Web Channel?
- A. Up to 10 domains are supported.
- B. One domain is supported.
- C. Two domains are supported.
- D. Unlimited domains are supported.
Answer: B
NEW QUESTION # 33
You are implementing Web Channel and you are told to use all web campaign types available. What are your choices?
- A. Space: to insert blank elements on your website
- B. Embed: to replace a selected element on your website
- C. Overlay: to have content appear above the normal website content
- D. Category: to insert a category-level recommendation
- E. Ribbon: to display a ribbon at the top or bottom of the page
Answer: B,C,E
NEW QUESTION # 34
What are some of the configurations that are required before you can start sending emails via SAP Emarsys Customer Engagement?
- A. Reply Management
- B. DNS configuration
- C. Deliverability Advisor
- D. Send Time Optimization
Answer: A,B
NEW QUESTION # 35
You just had a new product range added to your online store and you want to target your VIP clients with a one-off multi-channel promotional program. Which entry node do you use?
- A. Form - registration form
- B. Recurring filter - every 1 day(s)
- C. Target segment - segment
- D. Entry from program
Answer: D
NEW QUESTION # 36
You are connecting your Magento shop with SAP Emarsys Customer Engagement using the Magento 2 plug-in. Which of the following scenarios are valid?
- A. Multiple Magento websites into one SAP Emarsys Customer Engagement account
- B. Single Magento store into multiple SAP Emarsys Customer Engagement accounts
- C. Single Magento store into one SAP Emarsys Customer Engagement account
- D. Multiple Magento stores into one SAP Emarsys Customer Engagement account
Answer: C,D
NEW QUESTION # 37
You are using the SAP Emarsys Customer Engagement API to trigger an external event endpoint. What is missing (pixelated) from the API call below?
- A. External event ID
- B. Event time
- C. Campaign name
- D. External event name
Answer: A
NEW QUESTION # 38
What actions can an account owner perform on the Security Settings page?
- A. Define the permitted email domains.
- B. Deactivate users.
- C. Set up IP access control.
- D. Create external events.
Answer: A,C
NEW QUESTION # 39
You want to prevent a specific coffee brand, "GALLO", from being recommended on your website, although it will still be available to purchase. How can you do this?
- A. Set available to false in product catalog for all products the brand.
- B. Use command (['exclude', 'brand', 'is', 'ALL']) on all pages.
- C. Use command (['include', 'brand', 'is', 'GALLO']) when requesting recommendations on coffee product's pages.
- D. Use command (['exclude', 'brand', 'is', 'GALLO']) when requesting recommendations on coffee products' pages.
Answer: D
NEW QUESTION # 40
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