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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

A) File Transfer Activity
B) Import Activity
C) Decryption Activity
D) Data Extract Activity

2. A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers

A) The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
B) The consultant should enable deep linking in Marketing Cloud Connect configuration.
C) Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
D) Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

3. Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers

A) Conversion Rate
B) Lifetime Purchase Value
C) Ages in Household
D) Last Purchase Date
E) Proximity to Store

4. What should be confirmed to ensure Journey Builder directs the subscribers correctly?

A) Filter Contacts are enabled to refine the audience.
B) Journey Data is used for the Decision Split.
C) Contract Data is used for the Decision Split.
D) Entry Source attributes are available in Journey Settings.

5. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A) Brand-specific private domains are required for images and links.
B) A new sender profile is needed for sending transactional emails.
C) Multiple FTP users must be accommodated.

Solutions: